Online there are a thousand ways to make money. One of my focuses at this time is stock footage. It is highly competitive because all it takes is a camera, editing software and internet to be able to start uploading. Now more than ever advertisers/marketers/influencers are seeking content that they can use to convey their ideas and sell their products. The internet is only growing and in the last couple of years, we have seen a huge improvement for video and streaming platforms. Now more than ever is the perfect time to become part of the process that makes the internet so great.
What is Stock Footage?
Here is an example of some clips that I have shot. I am sure that you probably have seen ads that had similar scenes in them. The cost to companies to hire and send someone out to a location can be more than what it would to buy the clips online. These clips are sold on websites such as Pond5, Adobe, and Shutterstock. Clips typically are short-lasting from 5-60 seconds at a time. Videographers that specialize in stock footage try to anticipate the needs of businesses and get the most universal footage that can be used by multiple companies.
There are two types of stock footage, commercial or editorial. Shots made for commercial purposes can not have any trademark/copyright material without permission. This includes people or logos, private property or art/designs. The filmer is required to get permission by the appropriate people in writing whenever any of those things are the subject of their clips. The only exception is when the film is categorized as editorial and will only be used as informational content. Websites like CNN or Fox News typically buy footage like this.
– End of 10/21/2019- Will continue-
I learned that some topics are going to take longer than an hour a day to discuss so here I am going make little notes of the day that I originally started and each day I worked on a specific post.
Alrighty, then day two on this post. I am feeling the fatigue of the challenge and I haven’t even written for one week yet. However, I am surprised at how many words I have written. I thought it would be more. Maybe I thought it would be less. What is important is that I AM DOING IT. I will let you guys know how the SEO turns out in a couple of months. I will say last night I wanted to cheat so bad and write more.
Stock Footage Process
Here is how it works. Videographer shoots footage. Edits the footage so that it is the most appealing that it can be. Then they write a description and add somewhere between 20-49 keywords in an excel spreadsheet. They upload that footage to the microstock websites like adobe. This seems simple enough but it can be time-consuming. Especially if you are trying to uploading the videos. Each clip takes a couple of minutes for each site that it is uploaded to. The devil is in the details and that’s why it’s important to learn the right tools and collaborate with people who have experience.
There are a lot of tools to help videographers to create beautiful footage. In 2018 I was introduced to a program called Blackbox it was a scrappy startup that has a wild plan to empower creators. They facilitate every step of the process for stock footage creation by helping with distribution and collaboration. You upload your footage to Blackbox and they submit it to all the major websites that sell the footage. Part of the help they provide for distribution is that they represent their communities’ interests with the agencies that control purchasing. They charge a percentage of the sales that they facilitate. This aligns their interests with their users because the more their users earn the more they earn too. What makes Blackbox particularly useful is the ability to set up clips to share revenue. Each collaborator can be assigned a specific percentage for each clip that they help create.
Being able to separate the work and collaborate with other people means you can focus on what you do best. The different roles that someone could find themselves doing while working on a project involving Blackbox would resemble:
The planner, the money man(or girl), the all-around organizer. The producer is choosing the location, planning the shots and making sure that everything happens on a timely schedule. They are the ones making sure that the shoot goes from idea to polished product uploaded and making money. Typically they take the largest share of the returns from a shoot.
Has the equipment and knows how to use it. Hopefully, with some creative flair that adds value to the shoot. They are in charge of making sure that everything looks nice.
This is the eye-catching subject for the shoot. They reflect the message or theme. They also take the shots from being common and mundane to unique or interesting. Our brains are prewired to remember faces. Having a real person in the footage is a clear way to make sure you stand out.
The editor takes the raw shoot and turns into something great. Fixes technical errors and sharpens the image so that everything looks great for the customer. They help get the most value out of the time spent doing the shoot. Finding ways to turn every 4k shot into multiple perspectives or adding some depth to the shot. They organize the shoot into 5-60 second clips and upload them to Blackbox.
The curator is typically the last one to look at the clips. They handle the SEO and final steps for compliance. Write interesting descriptives and make sure that every clip can get the farthest reach possible.